February 19th Learning Event

  • 19 Feb 2014
  • 11:30 AM - 1:00 PM
  • Keiser University 9100 Forum Corporate Parkway, Fort Myers, FL 33905

Register Online for this month's Chapter Meeting

Southwest FL ASTD Learning Event

February 19, 2014

Gamification for Learning

Join ASTD of Southwest Florida on Wednesday, January 15th at Keiser University for a unique program that will start promptly at 11:30 a.m.

This meeting will be a deep dive into the world of gamfication, and actually allow attendees to actively participate by completing pre-work in the form of, none other than a game!  The presenter will cover the psychological mechanisms of motivation that games inherently harness and how to begin thinking about applying games to organizational learning and engagement programs.


It takes about 15 minutes and you will receive a Personality Archetype just by playing Games! Print when finished.

There will be an overview of some successful (and not so successful) gamification programs, as well as a roll call of some of the key market players.  Finally, attendees will take part in a seminar-style workshop to discuss their own results from a game-based personality assessment similar to a Myers-Briggs Inventory.  We’ll wrap up with a brief overview of the research that supports the mechanics behind the pre-work demonstration.  With time permitting, a glimpse into how this platform is currently being deployed in a corporate university in the world’s largest video game company.

 What is Gamification?

  • Psychology of motivation, Flow, and how this ties into basic game mechanics

Gamification is showing up in everything including:

  • learning programs (Deloitte University)
  • recruiting (employer branding and employee referrals)
  • selection (ConnectCubed, Knack.it, Smarterer)
  • specific skills training (Badgeville) 

The Research and Pre-Work Discussion:

  • how games might be used to disrupt a legacy method for team building in employee and organizational development initiatives, i.e., typological self-report personality assessments (e.g., MBTI, DiSC, etc). 
  • simple computer games to study the relationship of player behaviors to the most widely accepted theory of personality in psychological science – the Big 5. 
  • games have the potential to reveal robust personality information, but in a format that is fun for employees, difficult if not impossible to fake-good, and more in line with current trends in technology (e.g., Big Data). 

Participant Take-away:

By presenting case examples along with primary research, the audience will have a chance to experience and hear about a variety of implications for gamifying traditional talent management processes.  This feeds into several important streams of organizational effectiveness, such as improving employer branding for attraction and recruitment, increasing employee engagement for retention, and innovating organizational development and team building endeavors for better succession. 

You can pay by credit card or choose to pay at the door.  We can only accept credit cards online.

Local ASTD Member: $15 with lunch, $10 without lunch, GUESTS or Non Local ASTD Member: $20 (with or without lunch), Student with ID Non Local ASTD Member: $10 (with or without lunch), Student with ID Local ASTD Member: $5 (with or without lunch)

Lunch is from Jason's Deli When you register please choose the type of Lunch that you would like to have from our menu listing.  If you are planning not to have lunch please choose that option.  Thanks!
Ice Cold Water will be provided for everyone.

Meet the Speaker

Michael CillaMichael Cilla is an Account Manager at Victory Marketing Agency, an award-winning experiential marketing firm. Mr. Cilla’s past experience consists of working in and consulting for innovative companies in the tech industry. This experience ranges from previous roles at a talent screening and assessment HR BPO, a successful workforce analytics software start-up, and consulting for a multi-billion dollar video game company. In addition to his current role at Victory Marketing Agency, he serves as Adjunct Instructor in the College of Arts and Sciences at Florida Gulf Coast University.


If you have any questions about this learning event or how to register please give me a call, or drop me an e-mail.


We look forward to seeing you at the Southwest Florida Chapter of ASTD Monthly Learning Event.


Thank you for your attention and response.  




Kelly Robichaud

VP of Events, Southwest Florida Chapter of ASTD



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